Bernadette Corporation: Fashion Shows

1995-97, 6:20 min, color, sound

From 1995 to 1997, Bernadette Corporation constituted itself as an underground fashion label based in New York, complete with a head designer and four well-received runway shows. Drawing on the vernacular of local subcultures, from recent immigrant communities to the downtown fashion scene itself, the label's collections can be seen as a self-consciously critical examination of social codes and their expression through industrial nexuses of power and money. The shows themselves, which are documented on this video as "a condensed history of anti-fashion," send up the spectacular nature of the fashion industry, incorporating such trappings as bear-costumed mascots, troupes of high-school dancers, and jets of fire.

 

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