Raindance

Overview

Founded in 1969 by Frank Gillette, Paul Ryan, Michael Shamberg and Ira Schneider, Raindance was a media collective that proposed radical theories and philosophies of video as an alternative form of cultural communication. Influenced by the theories of Marshall McLuhan and Buckminster Fuller, the collective explored the relation of cybernetics, media and ecology. From 1970 to 1974, Raindance published the seminal video journal, Radical Software.