Loco

General Idea

1982, 9 min, color, sound

In Loco, General Idea reflects on their formative creation and muse "Miss General Idea." Clips salvaged from a purported 1968 film showing glimpses of the mythical Miss General Idea are interspersed with video montages of General Idea artists Bronson, Zontal and Partz, dressed as poodles (an iconic General Idea motif) and meditating in a wilderness.

Shut the Fuck Up

General Idea

1984, 14 min, color, sound

"In Shut the Fuck Up, General Idea underline the media's insistence that only gossip and spectacle make art and artists interesting to the public. On the contrary, General Idea point out, artists are no fools, nor do they operate within "a passive yet cleverly deceitful, alienated cult of the imbecile.' Jorge Zontal has the last word: 'When there is nothing to say, shut the fuck up.'" — "Video Art in Canada" - V-Tape

Test Tube

General Idea

1979, 28:15 min, color, sound

Produced by De Appel, Amsterdam, while General Idea was in residence there, Test Tube was conceived as a program for television. Presented under the brand "The Color Bar Lounge," the program is a hybrid of popular television formats, including talk show, soap opera, news magazine, and infomercial.