For 40 years, Muntadas and Marshall Reese have been compiling a video history of presidential campaign spots that follows the evolution of broadcast political advertising from its beginnings in 1952 to the present. This fascinating anthology, now updated to include ads from the 2024 presidential campaign, documents the selling of the American presidency since the 1950s. Surveying the American televisual campaign process from Eisenhower to the Harris and Trump campaigns, the artists trace the history of the TV “spot” as political strategy and marketing technique. Writes Muntadas: “Looking back at these political ads provides a key to understanding the evolution of images on television and the marketing of politics.”