The ultimate American sports spectacle is given a behind-the-scenes look by TVTV, with color commentary provided by Bill Murray and Christopher Guest. The Pittsburgh Steelers and Dallas Cowboys descend on Miami for Superbowl X in 1976, bringing with them lunatic fans, the media, and the coveted eyes of an ideal advertising demographic. Portable cameras allow the TVTV crew to capture an irreverent and intimate view of one of the country's biggest media events.