"As I wrote when I made W/hole: 'An advertised masculine ideal, fabricated and fetishized, is incarnated most explicitly in the delirium and dynamics of the cologne commercial. Sign exchange value is achieved with exalted images of ecstasy and ejaculation in an obscene reification of a mythic male. Odor transpires as commodity aura through a fantastic and frenetic transformation of body fluid into fragrant liquid into commercial flow. Seduced and transfixed by this mediated model, I evaporate with His two-dimensional appearance, transmuted via the televised'. The title is a reference to The Circular Ruins by Jorge Luis Borges. The tape was inspired by an installment of The Space Program." — RB