Kahn met Kellie, the subject of this work, through placing an advertisement on the website Craigslist, seeking to interview people who had created their own jobs. Kellie inhabits an interesting double function: someone who is indeed a real person but also a recognizable portrayal of a set of contradictory ambitions and attitudes. Charismatic, entrepreneurial, and intelligent, a seam of psychological disintegration coupled with a disturbing capitalist fervor, underlies her apparent confidence and pursuit of personal success.