Best Practices

While the exhibition or screening of single-channel video work may seem relatively straightforward, the most successful video exhibitions are planned with attention to the variable and reproducible nature of the medium. As a technology- and time-based form, media art poses unique challenges and conditions for the exhibitor. While artistic practices, exhibition contexts and video technologies are constantly evolving, it is useful to identify basic definitions and observe a number of fundamental protocols and guidelines. Of course, each exhibition or screening must take into account the specifics of the works being shown, the viewing environment, the intended audience, technical issues, and other such variables. Exhibitors should be familiar with recommended media formats (such as DVD, DVCAM, Betacam SP and hard drive options), playback equipment and display devices, and issues relating to rights, duplication and contracts. Respect for the artist's intent and careful consideration of guidelines provided by the artist or artist's representative should also be kept in mind. These best practices should be seen as a suggested template that can be applied to one's specific exhibition or screening situation.

The following information outlines the best practices for exhibiting single-channel video works, and combines a suggested Planning Process and answers to Basic Questions into one resource.